One formula ties your whole funnel together: opportunities × win rate × deal size ÷ sales cycle. Four numbers, a dollars-per-day number you can defend — and the lever nobody pulls.
Using Mid-Market AE medians.
#opps × win rate × ACV ÷ sales cycle. It's the one number that tells you whether more activity, better qualification, bigger deals, or a faster cycle will move the needle most — and why "just add more pipeline" is rarely the answer.Email yourself a printable PDF with these numbers and the lever ranking — great for QBRs or a RevOps 1:1.
The URL below encodes your inputs — drop it in a LinkedIn post to settle a "just add more pipeline" debate in two seconds.