Customer discovery · CFOs

Customer discovery with real CFOs.

CFOs care about cost, risk and payback. Pay them directly for a few focused minutes and hear what they really think.

Free preview. Nothing is sent or spent until you approve.

Why it's hard

Why CFOs are hard to hear from.

Gatekept calendars

Finance leaders protect their time and ignore most cold outreach.

Budget scrutiny

They judge every tool on payback, not features.

Late in the deal

They often appear only at the final approval step.

What to ask

Questions CFOs can answer.

  • “What payback period would make this an easy yes?”
  • “Which line in our pricing would you push back on?”
  • “Who else would need to sign off?”
  1. 01

    Say what you want to learn

    One sentence is enough. AI drafts questions and a target audience.

  2. 02

    Choose your buyers

    Refine roles and industries until it matches who you'd sell to.

  3. 03

    Hear the honest version

    Paid for time, not for agreeing — so 'not a fit' answers are welcome.

Plan it

See what it costs before you start.

Set aside$600Buyer fees only, before the platform fee. Refunded if nobody delivers. Example numbers — you choose the fee.

For companies · Want attention from your exact buyers?

Drop your company URL.
Peek at your potential buyers.

Or tell us what you’re working on. We’ll figure out who to hear from.

Free preview. No account needed. Nothing is sent until you approve.

Other roles

Customer discovery with other buyers.

Professionals are paid only for their time and honest feedback — never for interest, a positive opinion or a purchase. Some may not be allowed to accept payment by their employer.