Win-loss analysis

Find out why you lose before the next deal does.

Lost buyers rarely tell you the real reason. Hear from people who match your lost deals, paid for their honest take on your pitch, demo and price.

Free preview. Nothing is sent or spent until you approve.

Prepare my campaign How it works
The problem

Why the usual way is slow.

CRM notes say 'price'

The loss reason field is usually a guess written by the rep who lost.

Lost buyers go quiet

Once they've said no, they have little reason to explain why.

Programs are expensive

Traditional win-loss interviews are often sold as costly retainers.

How it works

Three steps. You approve every one.

  1. 01

    Describe the deals you lose

    Share your product and who you usually lose to.

  2. 02

    Match the buyer profile

    Target the roles and company types from your lost pipeline.

  3. 03

    Get the real reasons

    Buyers react to your demo or pitch and say what would change their mind.

The usual wayWith BuyerReact
Rep-written loss reasonsThe buyer's own words
Silence after 'no'Paid, candid feedback
Annual retainerPay per reaction
By role

Pick who you want to hear from.

Win-loss analysis with CFOsWin-loss analysis with CMOsWin-loss analysis with CTOsWin-loss analysis with VPs of SalesWin-loss analysis with Heads of ProductWin-loss analysis with IT DirectorsWin-loss analysis with HR leadersWin-loss analysis with Operations leaders
Plan it

See what it costs before you start.

Set aside$600Buyer fees only, before the platform fee. Refunded if nobody delivers. Example numbers — you choose the fee.

For companies · Want attention from your exact buyers?

Drop your company URL.
Peek at your potential buyers.

Or tell us what you’re working on. We’ll figure out who to hear from.

Free preview. No account needed. Nothing is sent until you approve.

Questions

Straight answers.

Do I talk to my actual lost prospects?
You hear from professionals who match that profile. If you want to include specific people, you can add your own contacts.
What do they react to?
Your demo, pitch, pricing page or a short set of questions — your choice.
Is this a sales tactic?
No. They're paid for honest feedback only, and nobody is obligated to buy.

Professionals are paid only for their time and honest feedback — never for interest, a positive opinion or a purchase. Some may decide on their own to consider buying.

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