Product-market fit

Test product-market fit with the buyers you want.

A fit survey only works if the right people answer. Put your product in front of the exact buyers you're chasing and ask the hard questions.

Free preview. Nothing is sent or spent until you approve.

Prepare my campaign How it works
The problem

Why the usual way is slow.

Only fans respond

Surveying current users skips everyone who never signed up.

Too few answers

Early products don't have enough users for a meaningful read.

Numbers without reasons

A score tells you where you stand, not what to change.

How it works

Three steps. You approve every one.

  1. 01

    Share your product

    Paste your URL. AI drafts fit questions and a target audience.

  2. 02

    Pick your ideal buyers

    Edit the audience to the segment you most want to win.

  3. 03

    Read the why

    Get scores plus the reasons behind them, in their words.

The usual wayWith BuyerReact
Existing users onlyThe buyers you're targeting
A single scoreScore plus honest reasons
Waiting for enough usersAnswers this week
By role

Pick who you want to hear from.

Product-market fit with CFOsProduct-market fit with CMOsProduct-market fit with CTOsProduct-market fit with VPs of SalesProduct-market fit with Heads of ProductProduct-market fit with IT DirectorsProduct-market fit with HR leadersProduct-market fit with Operations leaders
Plan it

See what it costs before you start.

Set aside$600Buyer fees only, before the platform fee. Refunded if nobody delivers. Example numbers — you choose the fee.

For companies · Want attention from your exact buyers?

Drop your company URL.
Peek at your potential buyers.

Or tell us what you’re working on. We’ll figure out who to hear from.

Free preview. No account needed. Nothing is sent until you approve.

Questions

Straight answers.

Can I use the classic 'how disappointed would you be' question?
Yes. You can edit every question before you approve the campaign.
Do these buyers use my product?
Not necessarily — that's the point. You hear from the segment you want to win.
What does it cost?
You set the number of buyers and the fee per person. Nothing is spent without your approval.

Professionals are paid only for their time and honest feedback — never for interest, a positive opinion or a purchase. Some may decide on their own to consider buying.

Customer discovery B2B market research