Customer discovery

Customer discovery without begging for calls.

The hardest part of discovery is getting the right people to talk. Pay your exact target buyers for their time and get candid answers this week.

Free preview. Nothing is sent or spent until you approve.

Prepare my campaign How it works
The problem

Why the usual way is slow.

Friends are too polite

Your network wants you to win, so they tell you what you want to hear.

Cold asks get ignored

Strangers have no reason to give a founder 30 minutes.

It never gets scheduled

Discovery slips when every interview takes a week of back-and-forth.

How it works

Three steps. You approve every one.

  1. 01

    Say what you want to learn

    One sentence is enough. AI drafts questions and a target audience.

  2. 02

    Choose your buyers

    Refine roles and industries until it matches who you'd sell to.

  3. 03

    Hear the honest version

    Paid for time, not for agreeing — so 'not a fit' answers are welcome.

The usual wayWith BuyerReact
Asking your networkStrangers who match your buyer
Polite yesesCandid reasons, including 'no'
Weeks of schedulingAsync reactions on their schedule
By role

Pick who you want to hear from.

Customer discovery with CFOsCustomer discovery with CMOsCustomer discovery with CTOsCustomer discovery with VPs of SalesCustomer discovery with Heads of ProductCustomer discovery with IT DirectorsCustomer discovery with HR leadersCustomer discovery with Operations leaders
Plan it

See what it costs before you start.

Set aside$600Buyer fees only, before the platform fee. Refunded if nobody delivers. Example numbers — you choose the fee.

For companies · Want attention from your exact buyers?

Drop your company URL.
Peek at your potential buyers.

Or tell us what you’re working on. We’ll figure out who to hear from.

Free preview. No account needed. Nothing is sent until you approve.

Questions

Straight answers.

How many interviews do I need?
Many teams start with 5 to 10 well-matched people. You choose the number.
Can I ask about a product that doesn't exist yet?
Yes. Describe the idea or problem and ask how they handle it today.
Will they feel sold to?
They're paid for their time and feedback only. There's no obligation to buy anything.

Professionals are paid only for their time and honest feedback — never for interest, a positive opinion or a purchase. Some may decide on their own to consider buying.

Product-market fit Win-loss analysis